|Vision: Help make television programming 100% accessible to the deaf and hard of hearing by encouraging producers to use closed-caption encoding in their programs.|
|Mission: Affect change in television broadcasting by providing the consumer with the information necessary to force advertisers to endorse the closed-captioning of television programming.|
The purpose of CC Watch is to praise broadcasters and advertisers who use and support the closed-captioning of television programming, as well as provide information to the consumer about broadcasters and advertisers who do not support the captioning of television programming. We primarily focus on educational and children's programming, but we also include family-oriented programming and programs that have a wide distribution (sporting events, cable programming, etc.).